CASE 01 · DTC SKINCARE · 2025

How we got Plix to 8.4M views
in one quarter.

A 12-week short-form sprint that took Plix's Instagram from 240k to 980k followers, and pushed three of their hero SKUs onto Amazon's bestseller page through pure organic reach. No paid amplification.

P
// HERO FRAME · LAUNCH FILM
CLIENT
Plix Life
SECTOR
DTC nutrition
ENGAGEMENT
Short-form sprint
TIMELINE
12 weeks

The brief.

Plix's Series-B raise was eight weeks out. Their Instagram had plateaued at 240k followers; their Reels were averaging 18k views. The marketing team had a hunch the format was right but the execution was wrong.

Our brief: take the existing brand voice, the existing product range, and ship 72 reels in 12 weeks. No paid amplification. See what happens.

R
+312%

What we did.

  • Rebuilt the content pillars from 12 vague themes to 4 sharp ones: science, founder, customer, POV.
  • Shipped a 90-day calendar with hooks pre-tested in the comments of competitor reels.
  • One shoot day a month. 24 reels per shoot. Edited weekly in batches of 6.
  • Hand-built thumbnails and subtitles for every reel. Native audio research, not stock.
"
They shipped what our previous agency quoted nine months for, in twelve weeks. The team left our content engine in better shape than they found it.
— Head of Brand, Plix Life

The outcome.

8.4M
Views in 12 weeks
+312%
Follower growth
3SKUs
On Amazon bestseller

Want results like these?

We do 4 short-form sprints a year. Apply for the next one with a 30-min discovery call.